Best Practices
November 8, 2023
min read

What Accessibility In Business Really Looks Like

Mariya Ivanova
Digital Strategist, Soon

If you have a business of your own, you might be keen to make sure that it is as inclusive as possible of all kinds of people. That would include disabilities and ensuring that you are providing the right kind of accessibility to your customers and staff. As it happens, there are a few ways in particular that you might be able to achieve this, and it might actually be simpler than you think. Let’s take a look at what accessibility in business can really look like, and how to make sure you are offering it well.

Source - CCO License

Good Culture

The culture in the business needs to be inclusive and accessibility-minded, first of all, as this is going to make it so much more likely that you will then set up all sorts of ways in which people can be better provided for. As long as the culture is there, you are going to find that people are much more likely to feel that your business is caring for them, and that is a really important thing that you need to focus on. So take a look at your culture and check that it is exactly as it should be in this regard.

Recruitment Practices

One of the main areas that you will probably need to look into is your recruitment. Are your recruitment practices truly inclusive and accessible? You need to make sure that you are giving everyone a genuinely fair and equal chance of being accepted into the business, and to make sure of that requires that you are actually looking deeply into your processes. Often, it can be hard to tell whether or not you are doing this right, so an outsider’s perspective can be brought in to make that easier.

Source - CCO License

Ease Of Use Of Services

For your customers, too, you need to think carefully about whether or not you are genuinely making it as easy as possible for them to use your services. This is something that you will probably find yourself having to revisit quite a lot to make sure of, but as long as you do that is going to help quite a bit. Everything from training your customer-facing staff in accessibility matters to using the appropriate credit card processing services is going to make a difference here,  so be sure to do that.

Physical Accessibility

Finally, you need to think about the building itself and make sure that you have the necessary means of making it as accessible to all as possible. There are quite a few things that you might want to think about here, but as long as everyone is able to physically access the building easily and safely, you can be sure that you are doing your part. So that is something that you should certainly spend time on if you want to improve your business’ accessibility more generally, and you’ll find that it really does make a huge difference.

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