Best Practices
February 17, 2023
min read

A Beginner's Guide to Managing a Sales Team

Olaf Jacobson
Founder & Business Development, Soon

Managing a sales team can be a challenging task, particularly for new managers who have no prior experience with scheduling and managing a team. It requires careful planning, communication, and attention to detail to ensure that each salesperson is performing to their full potential. In this blog post, we'll provide tips and strategies to help you manage your sales team effectively and achieve your sales goals.

Hiring the Right Team

Hiring the right sales team is crucial to achieving your sales goals. Ensure that you hire people with strong communication skills, a positive attitude, and a willingness to learn. Consider conducting personality tests and skills assessments to ensure that each salesperson has the necessary skills and personality traits for the job.

Training and Development

Provide your sales team with the necessary training and development opportunities to ensure that they have the skills and knowledge they need to succeed. Consider providing ongoing training opportunities, such as sales training courses or mentoring programs, to keep your team up-to-date with the latest industry trends and best practices.

Creating a Positive Work Environment

Creating a positive work environment is essential for ensuring that your sales team is motivated and engaged. Ensure that you provide a supportive and collaborative workplace, where employees feel valued and respected. Encourage open communication and feedback, and recognize and reward outstanding performance.

Setting Goals and Targets

Setting goals and targets is crucial for achieving sales success. Ensure that you set clear and measurable goals for your team, and regularly monitor progress towards those goals. Consider using sales tracking software to make the process more efficient.

Scheduling and Managing Your Team

Scheduling and managing your team effectively is crucial for achieving your sales goals. Ensure that you have a clear understanding of each team member's strengths and weaknesses, and use this information to create a schedule that plays to their strengths. Consider using scheduling software to make the process more efficient.


Clear communication is crucial when managing a sales team. Ensure that each salesperson understands their role and responsibilities, and provide regular feedback and coaching to help them improve their performance. Consider using communication tools, such as email or chat software, to ensure that everyone is on the same page.

Metrics and Reporting

Regularly monitor your team's performance using metrics and reporting tools. Use this information to identify areas for improvement and implement changes to improve sales performance. Consider using customer feedback surveys to gather feedback on your team's performance.


Managing a sales team can be a challenging task, but with the right strategies and tools, it's possible to achieve sales success and create a positive work environment. By hiring the right team, providing training and development, creating a positive work environment, setting goals and targets, scheduling and managing your team effectively, communicating clearly, and monitoring metrics and reporting, you can effectively manage your sales team and achieve your sales goals.

Sources for further reading:

"How to Manage a Sales Team: The Ultimate Guide" - HubSpot

"How To Manage A Sales Team: 12 Expert Tips For Success” - SalesHacker

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